Important panel discussion about the wide use of CRM in the gambling industry

2019-05-02
Important panel discussion about the wide use of CRM in the gambling industry at MARE BALTICUM Gaming Summit 2019

 

Margo Prylypska (Director of International Sales, Hyperion), Eduard Rogov (CMO at Quints.io) and Paul Plewman (COO at CurrencyTransfer.com) will join the “Innovations in CRM” panel discussion at the second edition of MARE BALTICUM Gaming Summit. The panel discussion will be moderated by Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm)

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

Wikipedia says that Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

The use of CRM systems has been widely used in the gambling industry and has seen many implementations over the last few years. Chatbots, the use of AI are only a few of the tweaks that have been added in order to facilitate and increase the conversion rate of CRM.

The panelist will discuss the ways in which CRM can be used effectively in the gambling industry and how your company can benefit from having a smart tool that can increase retention and conversion rates.

About Tal Itzhak Ron (moderator of the panel discussion)

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) - a General Member of International Masters of Gaming Law (IMGL) and STEP, practicing i-Gaming and Financial Entertainment. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, M&A, Financial Entertainment and iGaming industries, quickly becoming one of the first international firms focusing solely on these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the first point of contact for entrepreneurs setting up businesses in the iGaming, CFD, Digital Marketing and FX industries.

About Margo Prylypska

Margo Prylypska is the Director of International Sales at Hyperion

Dynamic and results-driven Director of International Sales of top-tier outsourcing firm Hyperion Tech, with over 5 years of executive sales management. Margo has great interest in IT and software development, recognized for building and managing high performance sales, competitive market share expansion and long-term customer relations. Margo has been working with several gaming and financial companies in Malta and is considered an expert on IT, development outsourcing and HR. Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

About Eduard Rogov

Eduard Rogov has been in the industry since 2010 and during these years, he has operated with brands such as 888poker, 888casino, Lotos Poker, OneTwoCasino and SlotsBRO. Apart from that he has been at the core of development of an online casino platform and affiliate marketing brand covering both marketing and operational sides of this business. During these years, Eduard accumulated plenty of knowledge on online gambling operations and moved on from conventional operators to an ambitious start-up which is Quints.

Quints is a start-up coming from a group of professionals who been around the online gambling industry for almost a decade.

As core product Quints offers a cutting edge affiliate marketing and BI platform. They also use machine learning algorithms to predict potential player LTV, churn probability and much more.

About Paul Plewman

Paul Plewman is the COO of CurrencyTransfer.com and a 15-year payments veteran.  Amenable and client-focused, his team at CurrencyTransfer deliver a unique, revolutionary multi-channel international payment service, either via their payments platform or a more integrated API solution, which became the industry standard for multi-national companies. Paul is highly regarded in the industry both as a well-known professional speaker and as a payments solution expert and it is a pleasure for us to have him the first time at our events, where he shall be hosted in Tal Ron’s highly anticipated CRM panel in Vilnius.

As an aggregator of international payment services, CurrencyTransfer’s award-winning platform provides access to the payment capabilities of many regulated payment institutions across many jurisdictions and provide complete transparency and rate-targeted market orders help deliver best-price execution. Based in London with offices in Tel Aviv and Sofia, and additional operation arm in the US, voted Start of the Week by Wired.com and named by CNBC “the Disrupting Global Money Transfer”, it is a honor for us to have CurrencyTransfer.com at our forthcoming event.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

 

About the Baltic and Scandinavian Gaming Summit & Awards

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit & Awards offers the opportunity for both new companies and veterans, to learn about industry insights and compliance update, while also being part of a group that is at the forefront of the gambling industry in the Lithuania, Latvia, Estonia, Sweden, Denmark, and also from the DACH region.

The Summit will approach all regulatory and compliance related aspects of the mentioned markets and will also highlight some trending topics such as the importance of a good Customer Relationship Management, Outsourcing, use of Big Data and AI, Safe Gambling, AML, KYC and will also include a special future gaming industry related panel discussion, and an exclusive IMGL MasterClass about the Nordics.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Register here!

Browse the official event website here: www.marebalticumgaming.com

 

About the organizer, European Gaming Media and Events

European Gaming Media and Events is a leading media and boutique event organizer company in Europe and produces the prominent conferences in the region such as:

        CEEGC (Central and Eastern European Gaming Conference)

        CEEG Awards (Central and Eastern European Gaming Awards)

        Prague Gaming Summit

        Mare Balticum Gaming Summit

        Baltic and Scandinavia Gaming Awards

        EGC (European Gaming Congress)

        VIGE (Vienna International Gaming Expo)

The live events/conference division is in charge of organizing boutique style executive gaming events that focus on bringing inside information from the top gaming experts in the European Union and beyond.

In short, they cover most areas of Europe with international events that serve the local and global industry, optimize networking opportunities and bring the hottest topics into scope.

The event destinations in 2019 will include a further expansion for the company in their quest to enter the Western European region and bring their expertise to produce local gaming events.

For more details about the calendar, agendas and locations, visit the Live Events/Conferences section on europeangaming.eu

 

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